How Lamobile achieved ≈15x ROAS at a 6.7% ad spend ratio using promo code tracking

This case study covers the promotion of marketplace seller Lamobile in the electronics category. The case does not disclose budget, turnover (GMV), or average order value in rubles. Only relative performance indicators (ROAS and ad spend ratio) are shown.

≈15x
ROAS: 6.7%
Ad Spend Ratio

On this page

Overview
Client's task
How it worked
Results
Conclusions
Scaling opportunities

Client's task

Seller: Lamobile, electronics category, premium segment of household appliances with a high average order value.
Task: increase the number of orders on marketplaces.
Starting point: a basic CPA model, without additional promotion tools.
Lamobile's assortment includes several brands (Roborock, 70mai, Lexar, CUKTECH, JONR, WalkingPad), but throughout the case, the main contribution to sales comes from one flagship brand within Lamobile's portfolio.

Lamobile seller | CPA starting model

Hypotheses

A basic CPA model will provide a steady flow of sales in the electronics category thanks to the large number of bloggers within our platform.
If the first hypothesis is not confirmed, increase reach through fixed placements (fixed fee + CPA) and content integrations with major media platforms.
The final hypothesis was confirmed: in a high-ticket category, promo codes combined with specialized affiliate partners work effectively.

How it worked

Our team tested several formats on Lamobile's assortment: the basic CPA model, fixed placements (fixed fee + CPA), and publications on a major media platform.
The team then focused on promo code tracking: each affiliate partner was assigned a personal promo code.
The best results came from promo code tracking on products from Lamobile's flagship brand.
The partner network continues to expand.

Channels used

Affiliate partners and deal aggregators with promo code tracking: main channel.
Thematic publications on a major media platform.
Fixed placements with individual partners.
Basic CPA model running in the background.

Results

≈15x
ROAS: 6.7%
Ad Spend Ratio

ROAS (return on ad spend) for the case overall: around 15x.
Ad spend ratio for the case overall: about 6.7%.
Within Lamobile's portfolio, the flagship brand accounts for 91% of sales, with ROAS of around 17x and an ad spend ratio of around 6%.
Other brands in Lamobile's assortment account for 9% of sales, with ROAS of around 6x and an ad spend ratio of around 16%.

Flagship brand91%

17x
ROAS: 6%
Ad Spend Ratio

Other brands9%

6x
ROAS: 16%
Ad Spend Ratio

Want to achieve similar results for your brand or marketplace store?

Conclusions

In high-ticket niches, a standard CPA model often fails to reveal its real potential.
Promo code tracking combined with affiliate partners proved to be an effective tool for this category: it delivered strong, several-fold growth, along with a noticeably higher ROAS and lower ad spend ratio on the flagship brand compared to the other brands in Lamobile's portfolio.
The flagship brand and the other Lamobile brands represent two different scenarios within the same portfolio: one delivers higher ROAS and a lower ad spend ratio, while the others contribute volume at scale. Scaling this approach means strengthening both in parallel rather than choosing one over the other.

Scaling opportunities

Onboard new affiliate partners under the promo code scheme: the network continues to grow.
Extend the scheme to the other brands in Lamobile's portfolio, building on the ad spend efficiency already achieved with the flagship brand.
Some affiliate partners are willing not only to place a promo code but also to promote a specific product for an extra fee—for example, by featuring a banner on their site, mentioning the product more often in their channels, or placing it higher in a selection. This is a separate paid option on top of standard placement and has also shown strong results.

Ready to grow with Catuik?

Launch a measurable campaign or join the partner network behind these results.

Related case studies

Premium Household Appliances