Case Study

How Lexar achieved ROAS (return on ad spend) ≈12x at an ad spend ratio of 8.2% using promo code tracking

Below is a case study on promoting the Lexar brand in the electronics category (storage devices: USB flash drives, memory cards, SSDs) on marketplaces. The case does not disclose budget, turnover (GMV), or average order value in rubles. Only relative performance indicators (ROAS, ad spend ratio) are shown.

≈12x
ROAS: 8.2%
Ad Spend Ratio

On this page

Overview
Client's Task
How It Worked
Results
Conclusions
Scaling Opportunities

Client's Task

Brand: Lexar, electronics category, storage devices with a low average order value.
Task: increase the number of orders on marketplaces.
Starting point: on a basic CPA model, without additional promotion tools.

Lexar brand | CPA starting model

Hypotheses

A basic CPA model will provide a steady flow of sales thanks to the large number of bloggers within our platform.
If the first hypothesis is not confirmed: increase reach through fixed placements (fixed fee + CPA) and content integrations with major media platforms.
The final hypothesis, which was confirmed: promo codes combined with specialized affiliate partners work effectively even in a low-ticket storage category.

How It Worked

Our team tested several formats on the brand's assortment: the basic CPA model, fixed placements (fixed fee + CPA), and publications on a major media platform.
The team then focused on promo code tracking: each affiliate partner was assigned a personal promo code.
The best results came from promo code tracking on the brand's flash drives and memory cards.
The partner network continues to expand.

Channels Used

Affiliate partners and offer aggregators with promo code tracking: main channel.
Thematic publications on a major media platform.
Fixed placements with individual partners.
Basic CPA model as background.

Results

≈12x
ROAS: 8.2%
Ad Spend Ratio

ROAS (return on ad spend) for the case overall: around 12x.
Ad spend ratio for the case overall: about 8.2%.
Turnover is built steadily from a broad range of low-priced items: flash drives, memory cards, and SSDs.
The team found a working arrangement with affiliate partners and is scaling it, growing turnover well beyond the starting point.

Want to achieve similar results for your brand or marketplace store?

Conclusions

Promo code tracking combined with affiliate partners works even in a low-ticket category: it delivers a high ROAS at a moderate ad spend ratio.
Unlike premium categories, efficiency here is built not on a single top model but on a wide assortment of low-priced items.
Scaling the promo code network is what's driving the shift toward stronger, steadier turnover.

Scaling Opportunities

Onboard new affiliate partners under the promo code scheme: the network continues to grow.
Expand promo code coverage within the storage device lineup, where the potential is not yet fully used.
Some affiliate partners are willing not just to place a promo code, but to additionally promote a specific product for an extra fee: for example, featuring a banner on their site, mentioning it more often in their channels, or placing it higher in a selection. This is a separate paid option on top of standard placement, and it also shows strong effectiveness.

Ready to Grow with Catuik?

Launch a measurable campaign or join the partner network behind these results.

Related Case Studies

LamobilePremium Electronics